Paul - Real Estate, Business, Finance Expert at onlinegeeks https://onlinegeeks.net/author/paul/ A Place to Satisfy Your Inner Geek Fri, 24 Nov 2023 05:14:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://onlinegeeks.net/wp-content/uploads/2022/08/favicon-i.png Paul - Real Estate, Business, Finance Expert at onlinegeeks https://onlinegeeks.net/author/paul/ 32 32 Online vs Offline Shopping. What is More Profitable for Business? https://onlinegeeks.net/how-online-business-is-better-than-offline-business/ Fri, 26 Aug 2022 06:01:55 +0000 https://onlinegeeks.net/?p=9229 Before we submerge ourselves in the online vs. offline shopping debate, let’s rein in a horse and consider this. Having a brick-and-mortar store constructed and a website set up will surely pay off much more than just having either this or that. Founded in 1994 in San Francisco, Old Navy is a fashion chain that […]

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Before we submerge ourselves in the online vs. offline shopping debate, let’s rein in a horse and consider this. Having a brick-and-mortar store constructed and a website set up will surely pay off much more than just having either this or that. Founded in 1994 in San Francisco, Old Navy is a fashion chain that has spread across the states to over 1100 authentic stores. Along the way, over 4 million people collect Old Navy coupon code and shop the web store of this fashion brand on a special every year. 

Even businesses that heavily rely on the web tend to keep tangible, physical stores. Founded in 2006 in Los Angeles, Fashion Nova has been revving up its marketing powers to involve celebrities, athletes, bloggers, signers, and other popular people to promote the brand. Such a great emphasis on social media marketing allows for a great number of sales and Fashion Nova promo codes. Yet despite placing a heavy accent on its online operations, the company has five brick-and-mortar shopping destinations. 

Online Shopping is Growing, But Not Prevailing. 

With just five physical stores in Sothern California, Fashion Nova reaps the ripe fruits of insane popularity worldwide. By engaging high-profile influences, the company makes it to the constellation of Instagram’s top profiles with its over 20-million audience. 

Fashion Nova’s growth rate has been 600% in recent years. The number indicates the growth of sheer insanity. Proliferating at such a brisk, viral pace, this fashion brand seems to be making us witness the end of offline shopping. However, many customers worldwide remain brick-and-mortar shop-goers, not online store surfers. The 2012-2021 period sees offline sales drop from 92% in 2012 to 80.9% in 2021 of the total sales worldwide. Even though online sales doubled during this timeframe (from 8% in 2012 to 19.1% in 2021), offline shopping remains the main source of income. 

With eCommerce sales swelling and offline shopping remaining a base, each type of business affords growth opportunities. It is important to gain a clear insight into the portfolio of advantages online and offline shopping offers.

The Benefits of eCommerce Sales

Open 24/7

There are no closing hours. You can place an order online anytime wherever you are.

Easy and Quick Navigation 

Search filters help to find desired items in a matter of seconds. Many brands also offer an app. Once launched, it introduces a user to a convenient interface specifically contoured to a smartphone. 

Targe Market Expansion

Out of the 8-billion global human population, over 50% surf the web regularly. 

Affordable Marketing

Social media advertising allows a company to reach new audiences, drive traffic and increase conversions at a much lower cost than traditional marketing.  

Lower Operational Costs

Prime investment and maintenance expenses that a physical store requires are absolutely incomparable with the set-up and maintenance costs of a website and an app. 

The Benefits of a Brick-and-Mortar Store

Customers Feel Instant Gratification

There is no need to wait for the arrival of the order. A product evokes the feeling of satisfaction and happiness right on the spot, dramatically increasing the chance of purchase.

A Shopper Can Explore and Test a Product on Site

An ability to peruse a product helps a shopper explore every nook and cranny of a product. It significantly reduces returns and negative customer reviews. 

Interpersonal Communication Improves Brand Awareness

A skilled salesperson can easily turn a prospect who just looks around into a customer. 

Easy and Fast Returns

A customer brings an item back themselves. A company doesn’t have to cover the cost of return shipping.  

The Ambiance of a Welcoming Environment

The Interior and exterior design of a store, hospitable personnel, pleasant background music, and persuasive sales tactics create good vibes. A welcoming environment appeals to visitors, encouraging them to buy more. 

Conclusions

Not so long ago, just a few decades, an online store was rather regarded as the wonder of nature than a routine thing. But if you look out of the window of your precious, cozy house, you will see that we all live in 2022. At the end of 2021, retail e-commerce sales crossed the mark of $4.9 trillion across the globe. This figure is forecast to hit $7.4 trillion by 2025. These numbers make a statement. If a company bogs down in a physical store, it loses business opportunities. Nevertheless, almost all the world’s known online retailers allow customers to walk about the shelves and enjoy the tactile experience and aesthetic pleasure. The examples of Fashion Nova and Old Navy suggest that each type of business affords the opportunity for prosperity. What matters is whether or not the brains of a company play their cards right and prove to be among the best brains in the business world.




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Importance of Documentation in Businesses: How an LMS Aids in It https://onlinegeeks.net/importance-of-documentation-in-businesses/ Tue, 23 Aug 2022 10:57:45 +0000 https://onlinegeeks.net/?p=9201 What is the significance of documentation? Imagine being instructed to go through your day while wearing a blindfold, always searching for any information that might help you identify your next step. It would be challenging, and you would most likely squander a large amount of time. That’s how it is when there is no documentation. […]

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What is the significance of documentation? Imagine being instructed to go through your day while wearing a blindfold, always searching for any information that might help you identify your next step. It would be challenging, and you would most likely squander a large amount of time. That’s how it is when there is no documentation.

You can go about your business smoothly using paperwork since it has all of the data you need to accomplish your processes. No more blindfolds and seeking information in the dark with a good LMS like Trainual. Instead, make your work easier to do and your goals more achievable. Now consider the following reasons why documentation is critical to the success of your business:

Documentation is Important for Process Control and Quality 

There are multiple approaches to getting things done, and you want to allow your staff the freedom to approach their task in the way that works best for them. However, simultaneously, you want to maintain consistency in your output, especially if you’re producing things daily. There must be some degree of cohesiveness so that you do not appear sloppy or uneducated. Documentation promotes knowledge exchange, allowing your team to better grasp how systems work and what finalized projects look like. An excellent LMS can provide all of these necessary data at once to all the employees. As a result, you no longer need to be concerned about data quality and consistency.

It Leads to Fewer Errors 

Fewer Errors Documentation using an LMS not only saves time but also reduces the likelihood of technical inaccuracies arising during even the most complex operations. When processes are left to individual discretion, errors are unavoidable. However, if you use an LMS to deliberately record your procedures, you are in turn making the data and the process easy to understand by even your most junior staff. This will lead to a far higher success rate.

It Gives an Advantage in the Market

With proper documentation, you may not only accomplish much more but also prove it. With the time saved by documentation, you can begin defining improved services with faith that they will be met continuously. Documentation shortens your operating hours, allowing you to be available to your customers more frequently. Demonstrate this to your clients and prospects by demonstrating how you will preserve their information and offering proof of your track record. You can accomplish this with the assistance of an LMS. This will demonstrate to your clients that your service is superior to that of your competition.

It Leads to Excellent Customer Service

Have you ever had a customer ask you a question that you couldn’t quickly answer? The panic startles you as you search for the correct information, and before you know it, you’re fumbling through your answer. Having all of your client’s data, as well as your procedures, documented assists you to ensure that you are always giving a superior customer experience. Simply obtain the information you require in your LMS and reduce the time spent on looking when time is of the essence. This not only saves you frustration and discomfort, but it also reflects your involvement in the client and fosters their trust. The more people trust you, the more inclined they are to do business with you.

Conclusion- 

Although the significance of your documentation may seem daunting, LMS provides you with everything you need to maximize the efficiency, usability, and protection of your data. Using a good LMS for your documentation practises will take you to documentation expertise. As it provides a central hub for all of your information and procedures with configurable accessibility for all of your team.




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Top-notch Business Presentation Ideas to Engage Audiences in 2023 https://onlinegeeks.net/best-business-presentation-ideas-to-engage-audiences/ Tue, 09 Aug 2022 05:56:50 +0000 https://onlinegeeks.net/?p=8960 Business presentations are part of what it means to be an entrepreneur, but these are often perceived as boring, uninteresting, or uncreative. Numbers approve – 79 percent of individuals agree that most presentations are humdrum, which is huge. Indeed, marketing pitches, monotonous sales updates, and training programs delivered averagely abound the market, so understandably, consumers […]

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Business presentations are part of what it means to be an entrepreneur, but these are often perceived as boring, uninteresting, or uncreative. Numbers approve – 79 percent of individuals agree that most presentations are humdrum, which is huge. Indeed, marketing pitches, monotonous sales updates, and training programs delivered averagely abound the market, so understandably, consumers are looking for something out of the ordinary that urges them to action.

Entrepreneurs search for methods to make their presentations worth people’s attention to advertise your business and avoid that embarrassing moment when one leaves the presentation scrolling through their Instagram feed or engaging in other distractions.

So, whether presenting your next marketing strategy, the results of your work at a business meeting, or a proposal to potential customers, you need to take into account several factors, such as:

Storytelling

It is nothing new under the sun that people tend to remember stories rather than facts, and this is because the human brain is designed to react to stories as an entertainment and survival mechanism. So, it is no wonder that stories have become some of the most powerful communication tools. Words that play a part in stories are likelier to be memorized than words sequenced within a series of facts.

Companies started to acknowledge this and focus on this method every time a critical presentation takes place. You may wonder what stories have to do with business presentations since you have to introduce details about products and services to the public. Well, they are more connected than you think. Consumers appreciate stories more than mere promises and praises, so do not hesitate to inspire your audience with suggestive stories about how your company came into existence, what determined you to take this route, or what inspired you the most. Stories can be used strategically to leave an impactful message in the consumers’ minds or make a strong statement, as they are convincing but not in a pushy manner. You may have heard presentations that urge people to action using words like “you need this” or “this is what you have been looking for” – avoid these. Consumers are sick with these kinds of phrases that, in time, have become to mean nothing. 2023 and the years to come are about purposefulness, so make the most out of your marketing presentations and think about an inspiring story so as not to find yourself in a situation where people scroll on social media instead of listening to you.

Music

According to research conducted by Ronald A. Berk at the John Hopkins University, the power of music is unsurpassed. The scientist claims that music enclosed in a PPT presentation can engage listeners and help them retain the exposed facts. And it is not just science that says that – we all felt the power of music at least once. Have you ever seen a movie without music? Of course not. Music is key in establishing a presence, grabbing attention, and putting people in a better mood. So, if until now, you were afraid to add music to your business presentations, it is time to change your mind. It can lighten up the public’s mood and make presentations stand out if chosen carefully, so take your time to document what music best suits your display. And be mindful of copyright infringement. If you cannot produce your own music, you can use royalty-free presentation music, which is just as powerful and suggestive.

Interactivity

You may think about audiences as listeners, but you forget that these individuals can also be critics. No one comes to listen to a one-hour-long presentation if nothing happens in that time. It has been confirmed that the average individual’s attention span is drifting, so it is essential to keep them focused and intervene from time to time with an innocent joke or question at a crucial moment. Therefore, consider making these people active partners in your discussion and not just passive listeners.

You can inspire consumers to action in various manners, including:

  • role playing
  • audience case studies
  • questions and answers
  • partner brainstorms
  • humor
  • body language

The last two practices can be the recipe for success if used correctly. Humor, for example, can break the tension up and engage even the pickiest investors and clients. Of course, you do not have to crack jokes every five minutes but only be lighthearted and cheerful. This will make you look more confident and relaxed; thus, the chances for people to get your message are higher. Body language is also critical to making your voice heard, so ensure you use eye contact and expressive gestures to interact with your audience and not just give a learned-by-heart talk.

Visuals

Visuals are ideal for grounding abstract ideas, especially when there are too many words to cover a specific topic. All the more so since individuals retain only 20 percent of the information presented in the form of text. But with visual presentations, things are different – people keep 80 percent of the information in mind.

Charts, graphs, and pies help explain and demonstrate critical points and ideas. Thus, think about ways in which you can incorporate them into your business presentations. If you have to introduce numbers to your audience, you just cannot throw them in plain text or mention them in passing. So, create a suggestive and well-thought chart to turn abstract into concrete and help your audience remember these numbers at the end of the day. You can also include GIFs and emojis, as they are more appropriate for these times. It’s not 2000, after all, but 2022 and soon 2023, so explore these features without hesitation.

Do not forget about the design of your presentation, which is just as paramount as the rest of the factors. If your display’s appearance does not appeal to the audience, it is all in vain – you are likely to lose them. You do not have to be a design expert to create inspiring presentations but just focus on more visuals and less text. Besides, thousands of templates on the Internet scream their heads off “Don’t put that info on a blank page, just don’t!”




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Why is Workers’ Compensation Important for All Businesses? Here’s What You Need to Know https://onlinegeeks.net/why-is-workers-compensation-important-for-all-businesses/ Thu, 04 Aug 2022 07:08:30 +0000 https://onlinegeeks.net/?p=8888 Workers’ compensation insurance is an integral part of doing business. Regardless of the size of your company, if you have employees, you need to have workers’ compensation coverage. Several states require businesses with one or more employees to have workers’ compensation insurance. This blog post will discuss some of the basics of workers’ compensation insurance […]

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Workers’ compensation insurance is an integral part of doing business. Regardless of the size of your company, if you have employees, you need to have workers’ compensation coverage. Several states require businesses with one or more employees to have workers’ compensation insurance.

This blog post will discuss some of the basics of workers’ compensation insurance and why it is crucial for businesses. In addition, it will provide a few tips on how to choose the right coverage for your company, like https://cerity.com/solutions/workers-comp/ or any other insurance company.

Workers’ Compensation Insurance Provides Financial Protection to Employees

The leading cause of workers’ comp death claims is traffic accidents that occur when the employee is in a work vehicle. Work-related injuries from falls, being struck by an object, and electrocutions are also common.

In addition to the death benefits that workers’ compensation insurance provides, it also covers lost wages and medical expenses for employees who sustain any injury on the job. It can be a financial burden for businesses, which is why workers’ compensation insurance is so important.

It is Legal

In some states, providing workers’ compensation insurance is mandatory. The law requires you to provide this cover if you have employees. Failure to comply can result in hefty fines and penalties. 

Additionally, you may be liable if one of your employees sustains an injury on the job and you do not have workers’ compensation insurance. It means that you could be sued by your employee and be responsible for paying their medical bills and other damages. 

You may face serious charges or legal consequences if you do not adhere to your state’s workers’ compensation laws. For example, the court may penalize you, they may revoke your business license, or you may even be sent to jail.

It is important to note that workers’ compensation insurance is not health insurance. Health insurance covers medical expenses for illnesses and injuries outside of work. Workers’ compensation insurance covers medical costs for workplace injuries and illnesses. 

Businesses that do not carry workers’ compensation insurance can be fined and may even face criminal charges.

It is Important for Your Employees

Your employees are your most valuable asset. They are the ones who help you grow and succeed as a business. 

It can affect your business if they sustain an injury or get hurt on the job. Not only will you have to deal with the cost of medical bills, but you will also lose their productivity. 

The workers’ compensation insurance can help protect your business from these costs. It can also help you attract and retain good employees. In addition, employees who know their employer has workers’ compensation insurance are more likely to feel secure in their job.

Also, Read: 7 Essential Aspects to Consider If You Plan on Starting a Fully Remote Business

How to Get the Best Workers Compensation Insurance Provider

When choosing a workers’ compensation insurance provider like https://cerity.com/solutions/workers-comp/ or any other insurance provider, you should keep a few things in mind. First, you must ensure that the provider is licensed in your state. 

It is crucial to find a licensed provider because they will be up-to-date on the latest workers’ compensation laws. 

Another thing to consider is whether the provider offers discounts. For example, some insurers offer discounts for safety programs, early payment, and more. 

Finally, you need to ensure that the provider has a good reputation. You can check this by reading online reviews, talking to other businesses, and more.

Final Words

Workers’ compensation is essential insurance for businesses of all sizes. By understanding how it works and what it covers, you can help keep your employees safe and protected in the event of a work-related injury or illness. While workers’ compensation is not required in every state, having this coverage in place is a good idea.




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Effective Ways Businesses Can Improve Their CX Scores https://onlinegeeks.net/how-businesses-can-improve-their-cx-scores/ Thu, 04 Aug 2022 07:07:45 +0000 https://onlinegeeks.net/?p=8889 CX, short for customer service, plays a pivotal role in determining a business’s success, making a good CX score paramount. Even a moderate increase can result in massive returns, enabling companies to earn more than their investments and stay ahead of their competitors. If this score falls, you can imagine its negative impact on your […]

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CX, short for customer service, plays a pivotal role in determining a business’s success, making a good CX score paramount. Even a moderate increase can result in massive returns, enabling companies to earn more than their investments and stay ahead of their competitors. If this score falls, you can imagine its negative impact on your company.

However, learning how to improve CX scores can help any business beat low performances, ensuring they reach their target profits within schedule. It can also bolster their brand value, earning loyalty from existing and new clientele in a short time. 

Businesses struggling to provide the best possible customer satisfaction can refer to the following tips for improving in this area.

Value Employee Feedback

Customer satisfaction is closely associated with how your employees interact with your clients regularly. These individuals are the frontline workers who are the face of your business, making it imperative that they have a positive impression on existing and potential clients. Therefore, it is crucial to empower your employees with the right coaching, training them to respond correctly in various situations.

Moreover, besides giving them the proper knowledge and resources, it is vital to collect their feedback, enabling you to understand what customers like and dislike. Also, sometimes a worker may have an intelligent solution to an existing problem, proving their value to your business.

Minimize Wait Times

Many people find endless wait times frustrating, causing them to leave a slow website with few chances of returning. Therefore, reducing the wait time for any service is crucial, ensuring people can access the vital information they require in as little time as possible. A well-built IVR response that integrates with automated business processes can help achieve this goal.

Also, since scores of potential customers use smartphones to shop, making the site mobile-compatible is critical. Adding a self-service option can make the waiting process even more efficient.

Provide Various Communication Channels

A significant number of folks shift from one channel to another in a short time, trying to determine if chatting is more effective than a phone call or a video session. Naturally, not everyone finds the same channel comfortable, with some opting for chatbots while others prefer speaking to representatives.

You should consider including as many diverse communication channels as possible to ensure client satisfaction, allowing them to choose the preferred one. This way, people aren’t forced to choose from the few available options, making it easy for them to communicate with your business representatives without hassles. It is advisable to make the channels mobile and tablet-friendly since many folks use these devices.

Also, Read: Why 24/7 Customer Support is a “Must” in Web Hosting?

Use a Predictive Platform

Consider using sophisticated predictive AI platforms if you wish to learn how to improve CX scores. These high-quality tools enable organizations to benefit from data inventions, helping teams know how to incorporate them into their daily operations. They use existing data to make accurate predictions rather than guesswork, ensuring businesses understand the changing landscape in their industry. This knowledge helps companies make critical business decisions that will impact their bottom line massively.

Finally, these platforms can help companies predict success by grasping the changing needs of their customers and learning to adapt likewise. Invariably, businesses that do not use these tools will lag behind those that do, forcing them to study their operations more carefully.




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What Do You Need to Start a Micro Business? https://onlinegeeks.net/things-needed-to-start-a-micro-business/ Tue, 02 Aug 2022 06:29:08 +0000 https://onlinegeeks.net/?p=8777 Entrepreneurs often start small and then proceed to a more significant venture. These little companies, which have a small number of employees, are referred to as micro businesses. Despite their small size, microbusinesses significantly impact the economy, employing more than 60% of the private sector. A microbusiness frequently starts as a side hustle or hobby […]

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Entrepreneurs often start small and then proceed to a more significant venture. These little companies, which have a small number of employees, are referred to as micro businesses. Despite their small size, microbusinesses significantly impact the economy, employing more than 60% of the private sector.

A microbusiness frequently starts as a side hustle or hobby and, over time, grows to become much more. This business model requires minimal start-up capital as it can be operated from an office, storefront, or even home.

Also known as a micro-company or micro-enterprise, the term “micro-business” is relatively new and covers independent contractors, home-based enterprises, freelancers, and small organizations. However, if you are considering starting a microbusiness, there are certain factors you should consider.

Here is what you need to start your own micro business:

Refined Business Ideas

The first step toward setting up a successful microbusiness is to refine your business idea. If you intend to set up a business, you will likely have an idea of the product or services you intend to sell. Once this idea has been ascertained, the next step is establishing your mission and vision statement.

A mission and vision statement expresses a business’s intent, value, purpose, and foundation. Without a clear mission and vision, a business plan would lack a solid base to grow from, affecting its lifespan. Therefore, conducting research, refining your business plan, and creating a solid idea are essential.

Also, Read: Take a Step Ahead in Your Business with an Efficient Email Client – EssentialPIM

Create a Solid Business Plan

Next on the list is creating a business plan. After refining your business plan, you should establish who your customers are, how you intend to finance the start-up costs and your end goals. Businesses make a lot of mistakes when a business plan isn’t written. 

To create your business plan, conduct thorough market research on your industry and the demographics of potential clients. A business plan gives your idea a direction and sustains it. Therefore, it is vital for the success of every business.

Read This Also: 3 Ways to Ensure Your Business Operates Efficiently

Get the Best Insurance

A little mishap can easily wipe out the assets of a small business, which is why going for general liability insurance, which covers risks in business, is essential. General liability insurance helps cover costs associated with property damage and liability claims. In addition, it can protect against harmful incidents and cases where a customer experiences harm from the company’s end. Having your business insured protects not only the business but also others. In addition, it saves you from having to pay for costly damage out of your pocket.

Make Sure to Have Sufficient Finances

Starting a business requires finances, so you must determine how you will get yours. First, estimate the cost of your start-up and plan for your finances. Do you intend to raise the money, borrow, or save up? All this should be put into consideration. Many micro-businesses run out of money at the early stages before making a profit. As a result, it is critical to plan for a sustainable revenue stream for your business while it is still in its early stages.

Get Government and Limited Liability Company Registration

Finally, to set your business up legally, you must acquire various business licenses. In addition, your business needs to be registered with the federal, state, and local governments. Additionally, there are several documents you should possess, including articles of incorporation, an employer identification number (EIN), and income tax forms, among others. When all these are put in place, you can get started on running your micro-business.




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5 Different Branding Techniques Used by Food Manufacturers https://onlinegeeks.net/different-branding-techniques-used-by-food-manufacturers/ Mon, 01 Aug 2022 12:18:16 +0000 https://onlinegeeks.net/?p=8772 Branding is essential for all businesses, and the most successful companies are those with the most enduring brands. The food industry is particularly interesting when you evaluate its branding. Food manufacturers must adhere to regulatory authorities’ high standards while still promoting their brand. Food manufacturers have to walk a tightrope to brand themselves successfully.  Read […]

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Branding is essential for all businesses, and the most successful companies are those with the most enduring brands. The food industry is particularly interesting when you evaluate its branding. Food manufacturers must adhere to regulatory authorities’ high standards while still promoting their brand. Food manufacturers have to walk a tightrope to brand themselves successfully. 

Read on to discover branding techniques food manufacturers typically use.

Using Attractive Colors

Specific colors work better for food branding than others. Colors have an intriguing effect on the human brain, and when you use various colors on brands, it results in more sales than other colors. Warm colors like red, yellow, and orange often have the best results for food branding, especially for ready-to-eat foods

All you have to do is walk down a street in your local town and see the evidence. Mcdonald’s, BurgerKing, and PizzaHut are great examples of brands that use warm colors in their logos because they are more attractive. On the other hand, green is a color that bodes well for natural and organic food manufacturers.

Shiny Stickers to Appeal to Kids

Visual branding is a time-tested form of branding which food manufacturers have used for decades. Food manufacturers will place a visually appealing element on the products to attract users. Food manufacturers brand their products by placing shiny stickers on their products, particularly to appeal to kids. 

The stickers could be simple, or they could be advanced stickers like holographic die-cut stickers. The holograms look very cool, and most kids will choose the product not because they like the food but because the sticker attracts them. It is very effective and has a high return on investment (ROI).

Multi-Product Branding

Multi-product branding refers to using a single brand name or symbol to represent all the company’s products. It is also called corporate branding and is a common brand strategy used by food manufacturers. 

For example, Cadbury uses its brand name and logo on all its products. Whether chocolate bars or drinking chocolate, the Cadbury brand is the same whenever you find it. Multi-product branding is effective, especially if you have many similar products. 

The downside of multi-product branding is that a company can spread its brand very thin, resulting in a weaker brand image.

Packaging

The first thing you notice about a product is probably its packaging. The quality of the food as it pertains to taste, style, and nutrition come second. Food manufacturers have to package their products for many reasons, and the packaging offers them an opportunity to showcase their brand. 

They use their product’s packaging to distinguish it from the other competing products on the market. The appearance of the package is the first element of distinguishing a food product. The shapes, typography, and colors are other aspects of the package that help establish the brand. 

Visit your local grocery store and check out the cereal boxes for clear evidence. 

Also, Read This: The Key Trends Impacting the Cardboard Packaging Industry

Social Media

Social media is an incredibly powerful tool in the modern world, so it makes sense that food manufacturers would use it as a branding strategy. Food manufacturers often post a lot of content on social media to showcase their brands. 

It could be a picture of the product, an influencer eating the food, or telling a story via a social media platform. Social media is a brand strategy that can significantly enhance your online presence if you use it well. Visuals are particularly compelling for social media brand displays. 

Food manufacturing is a competitive industry, and brands have to do whatever it takes to beat the competition. Many brands use branding strategies like social media, packaging, multi-product branding, stickers, and colors. You have to find the branding strategy that best suits your firm.




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What Counts as 35 Hours of Project Management Training? https://onlinegeeks.net/35-hours-of-project-management-training/ Mon, 20 Jun 2022 06:13:03 +0000 https://onlinegeeks.net/?p=7924 PMP is considered to be the number one certification for project management professionals and specialists. There is a different kind of preparation strategies that people adopt to prepare for the PMP examination. This examination is conducted by PMI. From a lot of coaching, study material, and resources available the 35 hours of training is considered […]

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PMP is considered to be the number one certification for project management professionals and specialists. There is a different kind of preparation strategies that people adopt to prepare for the PMP examination. This examination is conducted by PMI. From a lot of coaching, study material, and resources available the 35 hours of training is considered to be the best of all. Providing a guarantee for you to pass the exam with flying colors. And pmp training will help you in achieving that. 

PMP certification is considered to be the number one certification as it gives assurance to the employer about your expertise in the field of project management and can help you attract wonderful salary packages. Read this article till the end to get all the information about as 35 hours of project management training.

Before You Prepare 

Before you start preparing for the exam there are multiple things that you need to make sure that will let you know if you are eligible for this certification or not. Because there are some educational and professional requirements for you to fulfill before you become eligible for this certification. Get pmp online training 35 contact hours and become better at managing projects. 

Even though you have a degree or diploma done with a good project management experience yet you must have 35 hours of project management training because it is this training that will help you learn all the required skills that you need to become a project management professional.

PMI Member 

You can also become a PMI member if you want to have advantages that people other than members do not have. PMI members got a lot of special benefits that help students prepare for their exam in a better way and helps them pass them with flying colors. 

The best part about being a PMI member is that you will get resources and study material that are authentic and published by PMI itself such as the PMBOK guide. Because all of the questions that are asked in the exams are from these resources and the PMBOK guide itself. In the training also all that you learn practically is already written in these resources and guides. The only difference is instead of making you learn all this theoretically you will get to learn all these concepts practically. 

Preparation Strategy

It is recommended for you have to have some experience in project management so that it’s easier for you to get things done easily. Even if you don’t have any such experience it’s high time for you to begin with it as you can’t get into the training program without experience. 

Apart from getting the experience, you can also start studying for it by studying on your own or by joining certain coaching classes. There are a lot of coaching classes available that help you prepare for your exam. These are both online and offline. It completely depends upon your caliber and mental abilities that how you can comprehend things and concepts easily. If you can comprehend online classes well and well. But if you prepare offline classes you can do that as well

Also, consider reading this: Technologies Used in Supply Chain Management




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How to Prevent Trademark Infringement And Protect Your Brand https://onlinegeeks.net/how-to-prevent-trademark-infringement/ Thu, 09 Jun 2022 10:04:12 +0000 https://onlinegeeks.net/?p=7738 Almost every business out there has, at one time or another, encountered the issue of trademark infringement. It can be a costly and frustrating experience, but luckily there are ways to protect your brand and avoid this type of situation. In this blog post, we’ll go over some steps on how to prevent trademark infringement […]

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Almost every business out there has, at one time or another, encountered the issue of trademark infringement. It can be a costly and frustrating experience, but luckily there are ways to protect your brand and avoid this type of situation. In this blog post, we’ll go over some steps on how to prevent trademark infringement and protect your brand. So if you’re concerned about this issue, read on.

A trademark is a word, name, symbol, or design that is used to identify the goods or services of a particular company. If someone tries to use your trademark without permission, it can be a big problem for your business. In this article, we will discuss how to prevent trademark infringement and protect your brand. For anti-counterfeit measures, please see our article on IP protection.

Conduct a Trademark Search

Trademark infringement can occur when someone uses your trademark without your permission. To prevent this from happening, you should conduct a trademark search to make sure that no one is using your trademark without your authorization. This will help you protect your brand and avoid any potential legal trouble.

Register Your Trademark

Once you’ve completed a trademark search and identified any potential trademarks that may be used by someone else, it’s important to register them with the United States Patent and Trademark Office (USPTO). This will help to protect your trademark and prevent others from using it without your permission. If you already have a trademark, the best way to protect it is to register it with the US Patent and Trademark Office (USPTO). This will make it easier for you to prove your ownership of the mark and prevent others from using it without your permission.

Keep Your Trademark Updated

Make sure your trademark is updated all the time. This includes changing the name of the mark, adding new lines of business, and increasing the number of marks that are registered under that name. If you do not update your trademark, other businesses may be able to claim ownership of your mark without permission.

Enforce Your Rights If Someone Uses Your Mark Without Permission

If someone uses your trademark without your permission, you have the right to file a lawsuit against them. You may also be able to request damages, which can include lost profits and damages for goodwill damage. It is important to take action as soon as possible if someone infringes on your brand or trademarks.

Develop a Trademark Policy

It is important to have a policy that outlines how your company will handle trademarks. This policy should state when and how marks will be used, as well as what penalties will be levied if violations occur. It is also important to keep track of trademark applications that are made against your company, so you can respond quickly and appropriately.

Train Employees on Trademark Procedures

As a business owner, you want to protect your brand and prevent any possible trademark infringement. One way to do this is by training your employees on trademark procedures. This will help them recognize when someone is using your trademark without permission and help them take appropriate steps to protect your brand. It is important that your employees know the procedures for using trademarks and filing applications. This will help to prevent any violations of trademark rights.

Ensure Your Marks Are Used Correctly

It is important to use your trademarks in a way that is appropriate and does not cause confusion among the public. You should avoid using your marks in a manner that suggests you are affiliated with or endorsement by the mark holder. Additionally, you should not use your trademarks in a disparaging way. Make sure that all of your marks are being used in a way that is consistent with the registered trademark. For example, do not use a mark in a way that suggests that it is owned by another company.

Take Action if Someone Uses Your Mark Without Permission

If you have a trademark, it is important to take action if someone uses your mark without permission. You may need to send a cease and desist letter, file a lawsuit, or take other legal action. You also have the right to protect your trademark by registering it with the United States Patent and Trademark Office (USPTO). Registering your trademark will give you additional legal protection. If you find that someone is using your mark without permission, take action. This may include filing a lawsuit or sending a cease and desist letter. So,  be proactive in protecting your trademarks.

Monitor Use of the Trademark 

Trademark infringement is not a minor issue. If you want to protect your brand, you need to monitor the use of your trademark. You need to keep track of who is using your trademark, where they are using it, and for what purposes. You also need to take action if you see anyone infringing on your trademark. This may include contacting the person who is using the mark, sending a letter of warning, or filing a lawsuit.

Final Thoughts:

A trademark is a valuable asset for any business. Trademark protection is important for businesses of all sizes. By following these tips, you can ensure that your trademarks are properly protected and used in a way that is compliant with federal law. By following the steps in this article, you can protect your trademark and prevent infringement.




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20 Trending Ecommerce Products to Sell Online in 2023 https://onlinegeeks.net/trending-ecommerce-products-to-sell-online/ Thu, 26 May 2022 10:19:17 +0000 https://onlinegeeks.net/?p=7538 Sales are now driven by trending products and excellent marketing skills. You can make money anywhere as long as you have the internet. However, you should be ready and know the trend of a particular time and always check the latest IT news to update the new technology that will make your products become the […]

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Sales are now driven by trending products and excellent marketing skills. You can make money anywhere as long as you have the internet. However, you should be ready and know the trend of a particular time and always check the latest IT news to update the new technology that will make your products become the best selling. Here are some up-to-date lists of products to sell online in 2023.

Printable Products

The most common printable product is the book. Books are the best way to relax and entertain people simultaneously. During the last half of 2021, the industry exploded to the value of $27.7 billion in print books. Besides the book, the demand for printable products is also increased such as stickers, template planners, art prints, or even product packages by using C# to print PDF files which makes it easy nowadays.

Household Cleaning Supplies

There is a trend where everyone wants their house sparkling and freshened up 24/7. The need for a spectacular household creates a market for different cleaning supplies and fresheners.

Measuring Cups and Spoons

Many people cook from home and learn recipes online or from recipe books. That is the right time to promote and sell these products.

Vegetable Chopper

Many influencers have been promoting home cooking, and many people are switching. Different products now make cooking easier, like the different kinds of vegetable choppers.

Tripod Phone Stands

The wave is here, and everyone wants to make videos that attract more viewers on the internet, especially Tiktok. The tripod stand has steadily grown and helped in this endeavor.

LED Submersible Lights

They are shiny and beautiful. It’s the new trend for individuals who own pools and bathtubs. They are a must-have.

Curtain and Drape Rings

The same applies to curtains and drapes. Everyone wants the trendiest and most sophisticated way to achieve the beautiful household everyone wants.

Bluetooth Speaker

Different industries have designed powerful portable speakers using 5.0 technology. The speakers have good sound and take up minimal space.

Portable Car Vacuum

car owners want their cars always to look spotless. It’s the current trend with many videos of men getting angry if their women make mistakes, just like a kitchen needs to be pristine for different people. The car vacuum is in demand.

Neck Massager

It is one of the trendiest self-care tools. Working from home led many people to seek relief from the tension.

Temporary Tattoos

Commitment is a catastrophe plaguing the current world. Temporary tattoos have taken advantage of that to make money. They enable people to express their style without committing.

False Eyelashes Accessories

Since the Covid-19 situation, most salons are temporarily closed. Many ladies have learned to wear them from home with this accessories tool, and many keep learning every year, hence more demand for the accessories.

One-Piece Swimsuit

Many people have been working on their summer bodies and are ready to show them off. However, the one-piece isn’t the only swimwear making waves on the market. The high-waist bikini bottoms are a hit as well.

Waterproof Eyebrow Liner

Gone are the days of smeared mascara. Every make-up artist is switching to waterproof products. It saves you a lot and keeps you looking new throughout the day.

Waterproof Shoe Cover

Mud puddles are a nuisance, especially while rocking new shoes. The product hit the market, and everyone loved them instantly.

H2 – Laser Hair Removal Machine

The machine solves an age-old problem, especially for women. With shaving and waxing, they grow back in a week or month. The product is in demand by billions of people since most of the hair removal clinics were closed during the pandemic.

Detangling Hairbrush

The product is exceptional for women and children. It takes away the pressure put on the scalp while combing, makes it easy for hair to detangle, and prevents hair loss.

Hair Wigs

Most women and also men struggle with hair growth. Different industries have come up with various solutions to the problem, including hair wigs.

Hair Scarfs

The product was only popular during the summers. However, it has now been in demand throughout the past few years. This trending product is a must-have. You can create an entire collection of different styles and colors for your customers.

Barrettes

Barrettes come from the ’90s, but celebrities like Ariana Grande have been rocking them lately. The 90’s trend is now in fashion.

In conclusion, despite knowing all the trendiest products, ensure that your shop is well established and marketing is on point. You still need to get discovered.




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